LinkedIn Content Marketing Services

What's included

Six deliverables,
built end-to-end

Everything you need to run this LinkedIn service line as a managed function, with a clear output for every month of engagement.

Monthly content strategy & editorial calendar

Aligned to your business goals, your buyer's content consumption patterns, and your team's bandwidth.

LinkedIn posts (text, image, and carousel)

All formats, all written in your brand voice, scheduled at the right windows for your audience.

LinkedIn Newsletter creation and management

From positioning to writing to subscriber growth tactics — run by our editorial team.

Long-form LinkedIn Article writing

Pillar content for SEO and authority. 800 to 1,500 words per article, researched and on-brand.

Short-form video scripts and caption copy

Video scripts for native LinkedIn video, with caption copy written to maximise watch time.

Daily comment and engagement management

We monitor and engage on your posts daily, turning your content into two-way conversations.

Proprietary technology

ContentIQ

AI that predicts the content your audience will engage with before you post it

ContentIQ analyses your audience segment's engagement patterns on LinkedIn — what they save, share, comment on, and dwell on — to predict which content formats, topics, posting windows, and hook styles will maximise reach and qualified interactions for your specific industry and buyer persona.

The output: a 90-day editorial calendar that is data-driven, not based on what the agency writer happens to feel like posting about this week.

ContentIQ · Live LIVE

6.1x

Headline metric

+24%

WoW improvement

94%

Confidence score

Active signals

Week 1Week 4Week 12

How it works

From kickoff to results
in four stages

A repeatable process designed to deliver measurable outcomes from week one.

Audience & competitor audit

We analyse what's already working in your niche and what's not — across formats, topics, and posting cadence.

Strategy & calendar build

A 90-day content plan mapped to your business goals, with weekly themes, format mix, and posting windows.

Content production

Monthly batch creation, in your voice, with your approval workflow. Carousels, posts, articles, video scripts.

Performance optimisation

Monthly review, ContentIQ recalibration, and format/topic pivots based on what's moving the needle.

Client results

Outcomes from real
Content Marketing programmes

Selected results from B2B clients across Southeast Asia, APAC, and the Middle East.

B2B Tech · Malaysia

6.4x

increase in post impressions in the first 90 days, on a previously dormant company page.

"Three months in, we get more meaningful comments on our posts than we did in the previous two years combined."

Consulting Firm · Singapore

4,200

LinkedIn Newsletter subscribers in 6 months, with a 58% open rate (industry avg 28%).

"The newsletter is now the single highest-ROI content asset we own. AppLabx built it, we just approve."

Law Firm · UAE

inbound client enquiries per month attributed directly to LinkedIn content, against zero in the previous quarter.

"We went from we-should-be-doing-LinkedIn to a measurable channel. Game-changing for a traditional industry."

Investment

Straightforward pricing
for every stage

No locked-in annual contracts. Monthly retainers with 30-day notice.

Starter

8 posts per month

$890 / month

8 LinkedIn posts (mix of formats)
Monthly content calendar
ContentIQ topic & format recommendations
Monthly performance report
Content approval workflow

Get started

Common questions

How many posts per month do you produce?

Starter is 8 posts per month, Growth is 20 posts per month, Enterprise is custom. We can flex up or down month-to-month based on your calendar.

Do you handle video content?

Yes. We write scripts, source stock footage if needed, and produce the final edit using a mix of native LinkedIn tools and standard video editors.

Who writes the content — will it sound like us?

We start with a voice-capture interview (60 minutes) and a brand style guide. Every piece is then written in your voice and goes through your approval workflow before publishing.

How do you measure content performance?

We track impressions, engagement rate, follower growth, profile views, and — most importantly — attributed leads and pipeline via UTM and CRM integration.

Can we approve content before it goes live?

Yes. Every post goes through your approval queue in our workflow tool. You can approve, request edits, or rewrite entirely.

Free strategy call

Let's map your content marketing strategy — at no cost

A 45-minute call with an AppLabx strategist. We'll audit your current LinkedIn presence, identify your highest-ROI opportunities, and show you exactly what a 90-day content marketing engagement would look like.

Six deliverables,built end-to-end