What's included

Six deliverables, running on a
monthly thought leadership engine

Built around your executive's authentic voice, your business goals, and a content strategy that compounds over time.

01
Executive ghostwriting (weekly LinkedIn posts)
Weekly ghostwritten posts in the executive's authentic voice, with their approval workflow built in. Posts that read like the executive wrote them, because the process starts with capturing how they actually think.
02
Long-form LinkedIn Article and Newsletter strategy
Pillar content strategy and monthly long-form articles (1,000+ words) plus an opt-in LinkedIn Newsletter — the assets that compound reach and capture qualified subscribers.
03
Employee advocacy programme setup and management
A structured programme where leadership and selected employees share company content on their personal profiles — with the training, content packs, and gamification to make it stick.
04
Positioning narrative and content pillar development
A documented personal brand narrative and 3–5 content pillars — the foundation every post, article, and talk is built on. This is what makes a thought leadership programme durable, not just busy.
05
Speaker, award, and media opportunity identification
Monthly identification of podcast, conference, award, and media opportunities that fit the executive's positioning — with pitch support and follow-through.
06
AuthorityIQ™ brand tracking and benchmarking
Monthly authority scorecard covering follower quality, share velocity, engagement depth, and inbound connection intent — benchmarked against the top voices in your industry.
Proprietary technology
AuthorityIQ™

AI that benchmarks your authority against the top voices in your industry

AuthorityIQ™ tracks your personal brand's authority signals on LinkedIn — follower quality, content engagement depth, share velocity, and inbound connection intent — benchmarking you against the top voices in your industry and surfacing the topics and formats that accelerate authority fastest.

The result: a thought leadership programme that adapts to what's actually working, not what felt right when we set it up.

AuthorityIQ · Brand Scorecard LIVE
11x
Reach vs baseline
87%
Authority score
+4.2k
Quality followers
23
Inbound connections/mo
Month 1Month 4Month 8
How it works

From voice capture to authority
in four stages

A repeatable process that respects the executive's time, captures their voice, and builds a presence that compounds.

01
Voice capture
A 90-minute deep-dive interview to capture the executive's worldview, opinions, career stories, and contrarian takes — the raw material every post is built from.
02
Positioning & pillars
A documented personal brand narrative and 3–5 content themes aligned to your business goals. The foundation that makes a programme durable.
03
Content production
Weekly ghostwritten posts, monthly long-form articles, and quarterly newsletters — all written in voice, all approved by the executive before going live.
04
Authority tracking
Monthly AuthorityIQ™ report on brand reach, quality followers, share velocity, and inbound volume — with topic and format pivots based on what's actually working.
Client results

Outcomes from real
thought leadership programmes

Selected results from B2B executives and founders across APAC and the Middle East.

CEO · FinTech, Singapore
14,000
LinkedIn followers in 8 months (up from 800) and 3 speaking invitations received, including a TEDx regional event.
“I went from dreading LinkedIn to being recognised at industry events. The voice capture was uncanny — people assume I write every post myself.”
Partner · Law Firm, Dubai
#1
source of new client referrals within 6 months of programme launch, ahead of every other channel including paid media and SEO.
“The positioning work was the unlock. We stopped trying to be everything to everyone and started owning a specific point of view. Pipeline followed.”
Founder · SaaS, Vietnam
4.2x
organic reach on company content after the employee advocacy programme was launched, with 78% of employees actively sharing.
“We had 60 employees with dormant LinkedIn profiles. Six months in, half of them are posting weekly — and our content reach is 4x what it used to be.”
Investment

Pricing that scales with
executive scope

Monthly retainer with 90-day minimum commitment, then month-to-month.

Best value
Multi-service packages from USD 6,500/mo
Essential (1 service) · Accelerator (up to 4 services) · Pinnacle (all 10 services). All month-to-month, 30-day notice.
Compare packages →
Founder
1 executive, 4 posts / month
$1,490 / month
For founders and senior leaders who want to start building a LinkedIn presence without writing a word themselves.
  • Voice-capture interview
  • Positioning narrative & 3 content pillars
  • 4 ghostwritten posts / month
  • Monthly AuthorityIQ™ report
Get started
Most popular
Executive
1 executive, full programme
$2,490 / month
For C-suite leaders ready to make LinkedIn a primary channel for authority and inbound.
  • Everything in Founder
  • 4 ghostwritten posts + 1 long-form article / month
  • Quarterly LinkedIn Newsletter (1 issue)
  • Speaker & media opportunity identification
  • Quarterly positioning review
Get started
Team
Multiple executives + employee advocacy
Custom
For leadership teams of 3+ executives, or any programme including an employee advocacy component.
  • 3–8 executives ghostwritten in parallel
  • Employee advocacy programme launch & management
  • Shared content calendar & voice library
  • Dedicated ghostwriter per executive
  • Weekly content review
Request a quote
FAQ

Frequently asked questions

LinkedIn thought leadership programmes in APAC typically cost USD 2,000-15,000 per month depending on executive count, content volume, and amplification. AppLabx's Accelerator plan covers up to 4 service lines (including thought leadership) at USD 10,800/month, the Pinnacle plan is USD 18,500/month and covers all 10 service lines. Our thought leadership clients see 3× inbound from target ICPs in 6 months.
Initial follower growth and engagement appears within 30-60 days. Inbound inquiries from thought leadership content typically appear within 60-90 days. Full category authority takes 6-12 months. AppLabx clients see 3× inbound from target ICPs in 6 months and consistent executive presence in their industry's top LinkedIn posts.
A good LinkedIn thought leadership strategy has three elements: (1) a clear point of view that distinguishes the executive from competitors, (2) consistency — 3-5 posts per week for 6+ months minimum, and (3) a content engine that turns the executive's expertise into posts, carousels, and videos without requiring their time. AppLabx runs done-for-you thought leadership for executives who don't have time to post.
Yes — LinkedIn thought leadership is the highest-trust B2B marketing channel. 75% of B2B buyers say thought leadership content is a key factor in choosing vendors, and 60% of C-suite executives say thought leadership has led them to reach out to a vendor they hadn't previously considered. AppLabx's thought leadership clients average 3× inbound from target ICPs and a measurable lift in sales conversion from warm inbound.
LinkedIn thought leadership is most effective for: B2B founders who want inbound from target customers, B2B sales leaders who want to be perceived as industry experts, executives at consultancies and agencies who want to attract premium clients, and subject-matter experts who want to monetise their expertise. AppLabx runs thought leadership for 50+ B2B executives across APAC.
AppLabx is the only 100% LinkedIn-specialist agency running 4 proprietary AI modules and delivering thought leadership programmes with a 4.9★ client rating. Our thought leadership service combines executive ghostwriting, founder personal brand strategy, and employee advocacy programmes. We do the writing, the scheduling, and the engagement — your executive just needs to show up for the big moments.
v>
Free programme consultation

See what a thought leadership programme would look like for your executive

A 30-minute call with an AppLabx strategist. We'll review the executive's current presence, identify the highest-leverage positioning angles, and show you what a 90-day programme would look like against your authority and pipeline goals.

No commitment · Programme plan delivered in 5 business days · Singapore & Vietnam-based team