What's included

A managed LinkedIn Ads programme,
not a set-and-forget campaign

Six deliverables, run by specialists who treat your ad budget like their own — because their own reputation is on the line with every campaign.

01
Campaign strategy and audience architecture
A documented media plan mapping your campaign objectives to LinkedIn ad formats, audience segments, and budget allocation across the funnel.
02
Sponsored Content and carousel ad creation
Single image, document, video, and carousel ad production — written and designed in-house, with monthly creative refresh built into the engagement.
03
Message Ads and Conversation Ads
Personalised InMail-style campaigns and multi-pathway Conversation Ads, with branching logic, lead capture, and meeting booking flows.
04
Retargeting and matched audience build
Website retargeting, company list upload, lookalike audiences, and contact targeting — all built and refreshed monthly against the live pipeline.
05
Creative production and A/B testing
Every campaign runs 2–3 creative variants with structured A/B tests on copy, format, and audience. Winners scale; losers get cut within 14 days.
06
AdsIQ™ automated bid optimisation
Continuous bid and budget reallocation toward the highest-converting audience, creative, and format combinations — with anomaly alerts before waste compounds.
Proprietary technology
AdsIQ™

AI that reallocates your ad budget toward what is actually converting

AdsIQ™ automates bid management and creative rotation across your LinkedIn campaigns — continuously shifting budget toward the highest-converting audience, creative, and format combinations, and flagging anomalies before they become wasted spend.

The result: lower cost-per-lead, higher ROAS, and zero time spent in Campaign Manager tweaking bids manually.

AdsIQ · Spend Optimisation LIVE
2.8x
ROAS improvement
-72%
CPL reduction
14
Active ad sets
3.2%
Conversion rate
Week 1Week 6Week 12
How it works

From audit to optimised campaigns
in four stages

A repeatable media-buying process that lands first results in week two and scales from there.

01
Audit & strategy
A 60-minute audit of any existing campaigns, plus a 90-day media plan covering audiences, formats, creative, and budget allocation.
02
Creative production
Ad copy, visuals, and format selection per campaign objective — delivered in a creative batch ready to upload into Campaign Manager.
03
Campaign launch
Targeting, bidding, and tracking setup, LinkedIn Insight Tag verification, and conversion event configuration with your CRM.
04
Optimise & report
Weekly bid adjustments, creative rotation, and a monthly performance report with pipeline attribution and next-month experiments.
Client results

Outcomes from real
LinkedIn Ads programmes

Selected results from B2B clients across Southeast Asia, APAC, and the Middle East.

Professional Services · Singapore
$118
final cost-per-lead after creative overhaul — down from $420 with the previous agency — in 45 days.
“We had given up on LinkedIn as a paid channel. AppLabx rebuilt the creative, the targeting, and the offer — and the cost-per-lead collapsed.”
SaaS · Australia
2.9x
return on ad spend on Sponsored Content after the creative and audience architecture were rebuilt from scratch.
“The AdsIQ bid rotation is something no agency we've worked with has done. It feels like having a media buyer in the dashboard 24/7.”
Healthcare Tech · UAE
480
qualified leads generated in 90 days from LinkedIn Lead Gen Form campaigns, at an average CPL of $42.
“We've never had an agency that produces the creative, runs the media, and reports on the pipeline. AppLabx does all three.”
Investment

Management fees that scale
with your ad spend

Management fee is a percentage of spend. Ad spend is paid directly to LinkedIn — we never hold your media budget.

Best value
Multi-service packages from USD 6,500/mo
Essential (1 service) · Accelerator (up to 4 services) · Pinnacle (all 10 services). All month-to-month, 30-day notice.
Compare packages →
Starter
Up to $5k spend / month
$1,490 / month + 10% of spend
For B2B teams running their first or second LinkedIn Ads programme and validating the channel.
  • 90-day media plan and audience build
  • Up to 6 active campaigns
  • Monthly creative refresh (3 variants)
  • LinkedIn Insight Tag setup
  • Monthly performance report
Get started
Most popular
Growth
Up to $20k spend / month
$2,490 / month + 8% of spend
For B2B teams running LinkedIn Ads as a primary paid channel and scaling aggressively.
  • Everything in Starter
  • Unlimited active campaigns
  • Bi-weekly creative refresh (5+ variants)
  • Lead Gen Form + Conversation Ads
  • CRM integration and offline conversion upload
  • AdsIQ™ bid automation
Get started
Enterprise
$20k+ spend / month
Custom
For global B2B brands running multi-region LinkedIn Ads programmes with complex attribution.
  • Multi-region campaign management
  • Dedicated ads strategist + creative lead
  • Advanced attribution modelling
  • Custom audience architecture
  • Weekly performance review
Request a quote
FAQ

Frequently asked questions

LinkedIn advertising costs in 2026 typically run: USD 5-12 per click (CPC), USD 30-40 CPM, and USD 0.80-1.20 per InMail send. Total monthly ad spend varies by industry but most B2B advertisers in APAC spend USD 3,000-30,000/month on media. AppLabx clients average 2.8× ROAS improvement and 55% reduction in cost-per-qualified-lead.
Yes — for B2B companies selling to professionals with average contract values above USD 10,000, LinkedIn advertising is the highest-ROI paid channel. LinkedIn targeting is intent-based (job title, seniority, company size, industry, skills, group membership), so lead quality is significantly higher than Google or Meta. Our clients see 2.8× ROAS within 90 days.
LinkedIn's minimum campaign budget is USD 10/day per campaign, but the practical minimum for meaningful B2B results is USD 2,000-3,000/month in ad spend. Below that, you can't run enough audience tests to optimise. AppLabx's typical B2B client spends USD 5,000-15,000/month in media plus our management fee.
AppLabx is the only 100% LinkedIn-specialist advertising agency in APAC with 4 proprietary AI modules and a 4.9★ rating across 187 verified reviews. Our AdsIQ™ module runs automated bid management and creative rotation that continuously shifts budget toward the highest-converting combinations. We manage Sponsored Content, Message Ads, retargeting, and dynamic creative under one roof.
Initial cost-per-lead data appears within 7-14 days. Meaningful ROAS analysis is possible at 30 days. Full optimisation and compound ROAS typically stabilises at 90-120 days. AppLabx clients typically see 2.8× ROAS improvement within 90 days and 55% reduction in cost-per-qualified-lead after switching from their previous agency.
The highest-performing LinkedIn ad formats for B2B in 2026 are: (1) Single image Sponsored Content with strong copy, (2) Document ads for thought leadership, (3) Video ads under 30 seconds, (4) Lead Gen Forms for direct conversion, (5) Message Ads for high-value offers, (6) retargeting campaigns for warm audiences, and (7) Conversation Ads for multi-step nurture. AppLabx produces all of these in-house.
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Free media plan

See what a fully managed LinkedIn Ads programme would deliver

A 30-minute call with an AppLabx ads strategist. We'll review your current campaigns (or build a plan from scratch), identify the highest-ROI opportunities, and show you what a 90-day engagement would look like against your pipeline targets.

No commitment · Media plan delivered in 5 business days · Singapore & Vietnam-based team