What's included

Six deliverables, all about building
an employer brand that hires

Built for companies hiring technical, professional, and executive talent — where cost-per-quality-applicant matters more than volume.

01
LinkedIn Life Page creation and content strategy
A dedicated LinkedIn Life Page for your employer brand — with positioning, content pillars, employee story programme, and weekly content production.
02
Employer brand narrative and copywriting
A documented EVP (employer value proposition), tagline, manifesto, and the on-brand copy that goes across every Life Page asset, InMail, and career touchpoint.
03
LinkedIn Recruiter campaign setup and management
Recruiter seat management, candidate search strategy, InMail sequence design, and weekly pipeline reviews with your talent team.
04
Job slot targeting and optimisation
Strategic job slot allocation across your open roles, with audience targeting built around the specific candidate profile each role needs — not generic advertising.
05
Talent pipeline nurture sequences
Automated nurture sequences for silver-medalist candidates, silver-silver-medalists, and event-attendees — keeping your talent pool warm between roles.
06
TalentIQ™ candidate quality scoring
AI scoring of applicant quality signals — profile seniority, skill match, engagement intent, and behavioural indicators — to separate high-potential candidates from volume noise.
Proprietary technology
TalentIQ™

AI that scores candidate quality before your recruiters invest time in screening

TalentIQ™ scores applicant quality signals from your LinkedIn job campaigns — profile seniority, skill match, engagement intent, and behavioural indicators — to distinguish high-potential candidates from volume noise before your recruiting team invests time in screening.

The result: recruiters spend time on the 20% of applicants who become hires, not the 80% who were never a fit.

TalentIQ · Applicant Scoring LIVE
55%
CPQA reduction
3x
Qualified applicants
38%
Faster time-to-hire
87
Avg TalentIQ score
Day 1Day 30Day 60
How it works

From employer brand audit to first hire
in four stages

A repeatable hiring marketing process that lands first qualified applicants in week three and scales from there.

01
Employer brand audit
A 60-minute audit of your current LinkedIn presence — Life Page, Company Page, executive profiles — benchmarked against your top 3 competitors and your target candidate profile.
02
Life Page & EVP build
A documented EVP, Life Page content strategy, and 3–5 content pillars — with the first 12 weeks of programming and employee story content planned in advance.
03
Campaign launch
Recruiter targeting goes live, job slots publish, InMail outreach to passive candidates starts running, and the talent pipeline begins to compound.
04
Pipeline management
TalentIQ™ scoring, applicant tracking, weekly reporting, and a 30-minute call with your talent team to review the pipeline and next-month experiments.
Client results

Outcomes from real
recruitment marketing programmes

Selected results from B2B clients across Southeast Asia, APAC, and the Middle East.

Scale-up · Singapore
38%
reduction in time-to-hire after the LinkedIn employer brand overhaul, on a hiring plan that grew 4x over 12 months.
“We went from a 60-day average time-to-hire to 37. The Life Page plus InMail sequences gave us a real pipeline instead of cold-starting every role.”
Tech Company · Ho Chi Minh City
3x
increase in qualified engineering applicants in 60 days, against a flat hiring budget, with TalentIQ™ filtering out the volume noise.
“Engineering hiring in Vietnam is brutal. The TalentIQ score cut our recruiter screen time in half and tripled the quality of applicants who reached final round.”
Financial Services · Dubai
$310
final cost-per-quality-applicant, down from $890 with the previous LinkedIn recruiter agency, within 90 days of the programme launch.
“We had a hard time proving LinkedIn was the right channel. The cost-per-quality-applicant metric made the conversation simple.”
Investment

Recruitment marketing pricing
that scales with hiring scope

Recruiter seat costs on top. Ad spend paid directly to LinkedIn. TalentIQ™ included in every tier.

Starter
Employer brand + Life Page
$1,290 / month
For companies that need an employer brand and Life Page built but will run their own Recruiter campaigns.
  • EVP development and documentation
  • LinkedIn Life Page setup and content strategy
  • 4 Life Page posts / month
  • Quarterly employer brand audit
  • TalentIQ™ quality scoring (digest)
Get started
Most popular
Growth
Full programme + Recruiter management
$2,490 / month
For talent teams that need the full employer brand and Recruiter campaign programme managed end to end.
  • Everything in Starter
  • LinkedIn Recruiter campaign management
  • InMail sequence design and execution
  • Job slot targeting and optimisation
  • Talent pipeline nurture sequences
  • Weekly pipeline review
Get started
Enterprise
Multi-region hiring programme
Custom
For global companies running recruitment marketing across multiple regions and hiring for 20+ open roles.
  • Multi-region Life Page + Recruiter programme
  • Multi-language content production
  • Multi-seat Recruiter management
  • Dedicated talent marketing lead
  • Weekly hiring performance review
Request a quote
FAQ

Common questions

A Life Page is LinkedIn's dedicated surface for employer branding content — separate from your Company Page and optimised for showcasing culture, employee stories, and EVP. It gets higher organic reach on culture-led content than the Company Page and is the foundation of any serious LinkedIn employer brand programme.
Job ads reach active candidates — people who are already looking. Recruitment marketing builds the employer brand that reaches passive candidates: the 70% of the workforce who would move for the right opportunity but aren't actively applying. That pool is where your best hires come from.
Yes. We run LinkedIn Recruiter campaigns on your behalf, with full InMail sequence management, candidate pipeline build-out, and weekly reporting. We use our own warmed seats or yours, depending on your team's preference.
Three channels: (1) targeted InMail sequences to candidate profiles matching your ICP, (2) talent pipeline nurture sequences triggered by profile behaviour, and (3) employer brand content that makes passive candidates raise their hand. We use TalentIQ™ to score applicant quality and prioritise outreach.
B2B SaaS, fintech, professional services (law, consulting, accounting), manufacturing, healthcare tech, and engineering. We don't run consumer or volume hiring programmes — our specialism is technical, professional, and executive search where the cost-per-quality-applicant matters more than volume.
Free employer brand audit

See what a properly built employer brand would do for your hiring

A 30-minute call with an AppLabx talent strategist. We'll review your current LinkedIn presence, identify the gaps in your employer brand, and show you what a 90-day recruitment marketing engagement would look like against your hiring plan.

No commitment · Hiring plan delivered in 5 business days · Singapore & Vietnam-based team