What's included

Six deliverables, all about building
an employer brand that hires

Built for companies hiring technical, professional, and executive talent — where cost-per-quality-applicant matters more than volume.

01
LinkedIn Life Page creation and content strategy
A dedicated LinkedIn Life Page for your employer brand — with positioning, content pillars, employee story programme, and weekly content production.
02
Employer brand narrative and copywriting
A documented EVP (employer value proposition), tagline, manifesto, and the on-brand copy that goes across every Life Page asset, InMail, and career touchpoint.
03
LinkedIn Recruiter campaign setup and management
Recruiter seat management, candidate search strategy, InMail sequence design, and weekly pipeline reviews with your talent team.
04
Job slot targeting and optimisation
Strategic job slot allocation across your open roles, with audience targeting built around the specific candidate profile each role needs — not generic advertising.
05
Talent pipeline nurture sequences
Automated nurture sequences for silver-medalist candidates, silver-silver-medalists, and event-attendees — keeping your talent pool warm between roles.
06
TalentIQ™ candidate quality scoring
AI scoring of applicant quality signals — profile seniority, skill match, engagement intent, and behavioural indicators — to separate high-potential candidates from volume noise.
Proprietary technology
TalentIQ™

AI that scores candidate quality before your recruiters invest time in screening

TalentIQ™ scores applicant quality signals from your LinkedIn job campaigns — profile seniority, skill match, engagement intent, and behavioural indicators — to distinguish high-potential candidates from volume noise before your recruiting team invests time in screening.

The result: recruiters spend time on the 20% of applicants who become hires, not the 80% who were never a fit.

TalentIQ · Applicant Scoring LIVE
55%
CPQA reduction
3x
Qualified applicants
38%
Faster time-to-hire
87
Avg TalentIQ score
Day 1Day 30Day 60
How it works

From employer brand audit to first hire
in four stages

A repeatable hiring marketing process that lands first qualified applicants in week three and scales from there.

01
Employer brand audit
A 60-minute audit of your current LinkedIn presence — Life Page, Company Page, executive profiles — benchmarked against your top 3 competitors and your target candidate profile.
02
Life Page & EVP build
A documented EVP, Life Page content strategy, and 3–5 content pillars — with the first 12 weeks of programming and employee story content planned in advance.
03
Campaign launch
Recruiter targeting goes live, job slots publish, InMail outreach to passive candidates starts running, and the talent pipeline begins to compound.
04
Pipeline management
TalentIQ™ scoring, applicant tracking, weekly reporting, and a 30-minute call with your talent team to review the pipeline and next-month experiments.
Client results

Outcomes from real
recruitment marketing programmes

Selected results from B2B clients across Southeast Asia, APAC, and the Middle East.

Scale-up · Singapore
38%
reduction in time-to-hire after the LinkedIn employer brand overhaul, on a hiring plan that grew 4x over 12 months.
“We went from a 60-day average time-to-hire to 37. The Life Page plus InMail sequences gave us a real pipeline instead of cold-starting every role.”
Tech Company · Ho Chi Minh City
3x
increase in qualified engineering applicants in 60 days, against a flat hiring budget, with TalentIQ™ filtering out the volume noise.
“Engineering hiring in Vietnam is brutal. The TalentIQ score cut our recruiter screen time in half and tripled the quality of applicants who reached final round.”
Financial Services · Dubai
$310
final cost-per-quality-applicant, down from $890 with the previous LinkedIn recruiter agency, within 90 days of the programme launch.
“We had a hard time proving LinkedIn was the right channel. The cost-per-quality-applicant metric made the conversation simple.”
Investment

Recruitment marketing pricing
that scales with hiring scope

Recruiter seat costs on top. Ad spend paid directly to LinkedIn. TalentIQ™ included in every tier.

Best value
Multi-service packages from USD 6,500/mo
Essential (1 service) · Accelerator (up to 4 services) · Pinnacle (all 10 services). All month-to-month, 30-day notice.
Compare packages →
Starter
Employer brand + Life Page
$1,290 / month
For companies that need an employer brand and Life Page built but will run their own Recruiter campaigns.
  • EVP development and documentation
  • LinkedIn Life Page setup and content strategy
  • 4 Life Page posts / month
  • Quarterly employer brand audit
  • TalentIQ™ quality scoring (digest)
Get started
Most popular
Growth
Full programme + Recruiter management
$2,490 / month
For talent teams that need the full employer brand and Recruiter campaign programme managed end to end.
  • Everything in Starter
  • LinkedIn Recruiter campaign management
  • InMail sequence design and execution
  • Job slot targeting and optimisation
  • Talent pipeline nurture sequences
  • Weekly pipeline review
Get started
Enterprise
Multi-region hiring programme
Custom
For global companies running recruitment marketing across multiple regions and hiring for 20+ open roles.
  • Multi-region Life Page + Recruiter programme
  • Multi-language content production
  • Multi-seat Recruiter management
  • Dedicated talent marketing lead
  • Weekly hiring performance review
Request a quote
FAQ

Frequently asked questions

LinkedIn recruitment marketing retainers in APAC range from USD 1,500-10,000 per month depending on hiring volume and campaign intensity. AppLabx's Essential plan starts at USD 6,500/month for 1 service line, the Accelerator plan is USD 10,800/month for up to 4 service lines including recruitment marketing. Our clients average 55% reduction in cost-per-quality-applicant.
Initial applicant volume and quality typically improves within 30-60 days. Time-to-hire reduction typically appears within 60-90 days. Full employer brand lift (where passive candidates raise their hand) takes 6-12 months. AppLabx clients see 55% reduction in cost-per-quality-applicant within 90 days and measurable employer brand metrics within 6 months.
AppLabx is the only 100% LinkedIn-specialist recruitment marketing agency in APAC with 4 proprietary AI modules and a 4.9★ client rating. We run LinkedIn Life Pages, Recruiter campaigns, talent pipeline nurture sequences, and employer branding — all backed by data. Our clients cut cost-per-quality-hire in half and build a consistent inbound pipeline of passive candidates.
Yes — for any company hiring more than 5 people per year, LinkedIn Recruiter pays for itself within 2-3 successful hires. LinkedIn Recruiter costs USD 170-835 per seat per month plus InMail credits. AppLabx clients typically see 3-5× more qualified applicants per Recruiter seat when we run the campaigns vs running them in-house. The seat cost is irrelevant if you don't have the campaign strategy.
Attracting passive candidates on LinkedIn requires four elements: (1) a strong employer brand presence (LinkedIn Life Page, regular employee posts), (2) targeted Recruiter campaigns to the right job titles and companies, (3) personalised InMail outreach with a clear value proposition, and (4) a talent pipeline nurture sequence. AppLabx runs all four for B2B employers.
The cost of hiring through LinkedIn varies by role seniority. Average cost-per-hire in APAC ranges from USD 1,500-3,000 for individual contributors to USD 8,000-25,000+ for senior executives. AppLabx clients see 55% reduction in cost-per-quality-applicant after switching to our LinkedIn recruitment marketing service, which translates to a 40-55% reduction in total cost-per-hire.
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Free employer brand audit

See what a properly built employer brand would do for your hiring

A 30-minute call with an AppLabx talent strategist. We'll review your current LinkedIn presence, identify the gaps in your employer brand, and show you what a 90-day recruitment marketing engagement would look like against your hiring plan.

No commitment · Hiring plan delivered in 5 business days · Singapore & Vietnam-based team